I was reminded at a seminar last weekend that when Diana and I started our business together (thirty years ago), our primary communication tool was the fixed wire telephone and having a telephone answering machine was so important. In those days mobile telephony was expensive (75p per minute and billed in whole minutes!). Thus, the aim was to use the telephone to make appointments to get in front of a prospect to present our opportunity.
Today, it seems to me, that most people seem to talk using their thumbs rather than their mouths using a language best described as QWERTYUIOP. This seems to work as appointments are made, but now the face to face meeting appears to be conducted through Skype or Facetime or Zoom. I’ve no challenge with this as the result seems to be similar in that we end up with new members and new partners, but I have a concern.
At last weekends seminar, I was asked why Diana and I had built a National Network Leader Distributorship so quickly within five years and eleven months? That was a great question and deserving of considered thought. It seems to me that the old-fashioned way (analogue) of communicating is faster than these latest (digital) methods of communication. It would appear to me that it’s quicker, easier and simpler to make contact, build rapport and get a result using our analogue methods or am I old-fashioned and prejudiced? I believe that people don’t join companies, they join people, and in my opinion, digital methods of prospecting and presenting are a tad impersonal and difficult to show that you really care about their future.
However, I’m not against them, and I can see a definite case when a contact that you wish to engage with lives at the other end of the country.
I’m not suggesting for one minute that we should all become Luddites and revert to the analogue way of doing things but I am suggesting that a blend of approaches dependent on location might be a better way.
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Until my next post…..Toodle-oo!